All new 2010 Allure joins Buick's line of quality-leading vehicles

General Motors todayannounced pricing for the all-new 2010 Buick Allure luxury sedan, which startsat an MSRP of $32,745 and arrives in showrooms this summer. Available in frontand all-wheel-drive, the Allure is powered by a choice of two fuel-savingdirect injection V-6 engines paired with six-speed transmissions and delivers precisesuspension tuning for driving control and comfort unlike any Buick before it. Theluxurious cabin offers a wide array of digital connectivity, safety andpersonal technologies in a library-quiet environment.

“Just likethe Enclave set a new benchmark for luxury crossovers, the 2010 Allure aims totake the Buick transformation to the next level in the family sedan market,” saidMarc Comeau, vice president of sales, service and marketing for GM of Canada. “Whencustomers see the Allure’s impressive refinement and array of standard andoptional features, they will be pleasantly impressed to learn just how muchthey can get for their money with Buick.”

Further demonstrating Buick's ongoingcommitment to quality, J.D. Power and Associates recently announced that Buicktied for the highest quality ranking in vehicle dependability for three-yearold models. The Buick Allure was also ranked first in the midsize car segment,beating the Toyota Camry, while the Buick Lucerne came in second in the largecar segment.

Pricing and details for the 2010 Allure:

· $32,745for CX FWD:Standard equipment includes six standard air bags, including roof-mounted headcurtain side air bags, premium cloth seats and 17-inch wheels, plus a new,technologically advanced 3.0L direct injection (DI) V-6 engine. Generating 255horsepower and 217 lb.-ft. of torque, the engine’s DI technology deliversexcellent performance and fuel economy, which is improved further by thestandard six-speed automatic transmission.

· $34,745for CXL FWD:Building on the CX model’s equipment, it adds, dual-zone automatic climatecontrol, fog lamps, outside rearview mirror with LED turn indicators and puddlelamps, remote vehicle start, 17-inch alloy wheels and optional heated leatherseats

· $38,245for CXL AWD:Adds, 18” alloy wheels and includes a fully automatic, intelligentall-wheel-drive system that works in tandem with the anti-lock braking systemand StabiliTrak electronic stability control system to deliver sure-footedtraction in almost all driving conditions

· $40,745for CXS:Equipment includes a 3.6L direct injection V-6; perforated, leather heated andcooled seats, and chrome-plated 18-inch wheels (19-inch wheels are optional).The 3.6L engine is mated to a six-speed automatic transmission and generates280 horsepower and 259 lb.-ft. of torque.

In addition to the generous standardequipment on all models, the 2010 Allure offers a wide range of advancedoptional features including:

· High-intensitydischarge headlamps with adaptive forward lighting

· SideBlind Zone Alert

· Bluetoothphone connectivity

· Rear-seatDVD entertainment system

30 April 2009