Dodge to Auction First 2008 Challengers

Bidders get ready. Chrysler announced today that the first two all-new 2008 Dodge Challenger vehicles off the Brampton (Ontario) Assembly Plant production line will be auctioned, with proceeds benefiting local charities.

The all-new 2008 Dodge Challenger - the ultimate modern American muscle coupe - will make its worldwide debut at the Chicago Auto Show on Feb. 6, 2008.

"Dodge is thrilled to build on the excitement of the countdown to the return of the Challenger by giving consumers the chance to get one of the first all-new 2008 Dodge Challenger vehicles produced," said Mike Accavitti, Director - Dodge Brand and SRT Marketing. "The Dodge Challenger is an icon and the revival of this storied nameplate has enthusiasts chomping at the bit to get one. Consumers now have the opportunity to not only own the car of their dreams, but to help those in less fortunate circumstances as well."

The vehicles chosen to be auctioned for charity will all be Street and Racing Technology (SRT(R)) models. Each will feature a HEMI(R) Orange exterior, hood stripes, a 6.1-liter HEMI V-8 engine, and a five-speed automatic transmission with Autostick(R).

Proceeds from Dodge Challenger No. 1 will benefit notMYkid, an organization dedicated to facilitating improved understanding about youth behavioral health issues including suicide, drug abuse, eating disorders and depression. Dodge Challenger No. 1 will be auctioned at the 37th annual Barret-Jackson Collector Car Auction Event in Scottsdale, Ariz., Jan. 12-20, 2008.

Proceeds from Dodge Challenger No. 2 will benefit the United Way of Southeastern Michigan, through a private auction for Dodge dealers. The auction begins Sept. 26.

Information about the third Challenger to be auctioned via eBay.com will be announced at a later date.

The all-new 2008 Dodge Challenger is the ultimate modern American muscle coupe. The new icon stays true to both its historical and modern concept roots. It is a modern vehicle that follows the authentic Dodge muscle car formula - a two-door, HEMI V-8-powered rear-wheel-drive coupe. The 2008 Dodge

Challenger is the true evolution of an iconic muscle coupe and the perfect compliment to the four-door Dodge Charger, Dodge Magnum and Chrysler 300.

19 September 2007